The Opportunity:

Lumens is looking for a PLA/Shopping Ads Program Manager. This position will report to the Director of Performance Marketing and will focus on Product Listing Ads (PLA/Google Shopping), other Shopping initiatives such as Pinterest Shopping, and product data feed management. This role is responsible for meeting revenue and ROI goals.

 

This is a great opportunity for an organized, highly motivated individual who thrives in a fast-paced e-commerce/retail environment with a focus on data-driven strategies and has 5+ years of paid shopping ads experience using product data feeds.

 

Responsibilities:

Shopping Ads Program Management:

• Meet revenue and efficiency/ROI goals or other performance goals as assigned. Develop strategies and optimize accounts to meet goals.  
• Own the Shopping Ads Program end to end including Google PLA, Bing/Microsoft PLA, Pinterest Shopping, and product data feed management.

• Optimizing Paid Shopping Ads campaign through bid and budget adjustments, search query negation (negative keywords), new campaign and ad group builds, product group partitions, promotional timeline, etc.  
• Proactively identify data-driven trends and opportunities within the marketing campaigns, optimize and update accounts accordingly.
• Create and maintain product data feeds in the feed management platform for other marketing channels, as needed.

• Monitor and optimize daily product data feeds used for shopping ads and other marketing programs.
• Execute promotions using the Google and Bing/Microsoft Merchant Centers, data feed platform, and use of external feeds.
• Ensure promotion and ad visibility across shopping platforms.
• Diagnose and correct disapproved products and promotions.

• Continuous research of highly competitive shopping ads landscape to discover new opportunities.
• Stay up to date with all the best practices, emerging trends, and principles shopping programs.

• Produce and analyze daily, weekly, and month-end performance reports, plus additional ad hoc analyses as required.
• Audit spend to ensure billing accuracy.

 

Qualifications:

• 5+ years of demonstrated expertise in paid shopping ads (PLA) and product data feed management with revenue and growth goals
• Demonstrated experience working in Google Merchant Center and using a product data feed management platform, writing rules to optimize existing feeds, and building new exports. 
• Hands-on experience with online campaign builds, management, analysis, and optimization in Google Ads for Paid Shopping including manual and automated bidding strategies, negative keyword strategies, bid modifiers, audiences, etc. 
• Demonstrated experience in campaign optimization, growing revenue and improving ROI across multiple ad platforms.
• Excellent organization and attention to detail skills
• Experience with website analytics tools (e.g. Google Analytics, Adobe Analytics) 
• Excel expert
• Highly personable, with strong verbal and written communication skills
• Ability to work in a fast-paced, deadline-oriented environment
• Self-motivated, results-driven professional who consistently delivers high quality work
• Experience with high-end, niche, or design-driven markets such as lighting or home furnishings, a plus
• Bachelor’s Degree in Marketing or a quantitative, test-driven field, a plus

 

Location: Sacramento, CA / Walnut Creek, CA / Remote for the right candidate

Compensation: $85,000 - $100,000 annual salary  

Benefits: access to health benefits + 401k + 3 weeks annual paid time off

The Opportunity:

The Manager, Retention Marketing is responsible for meeting/exceeding customer retention goals for both Consumer and Trade customers through management and optimization of loyalty programs and driving new and repeat customer revenue through the email and SMS channels. This candidate will directly manage the loyalty program for Consumer, partner with the Trade marketing team to support the Trade loyalty program and oversee a team managing email and SMS. The Manager, Retention Marketing will be responsible for meeting business KPI’s such as channel revenue and customer repeat rates and will be expected to test and optimize different incentives and communications to meet/exceed these goals. This innovative, collaborative leader will work with merchandising, content, brand and creative teams to create engaging communications, and is expected to be the company SME (subject matter expert) on our loyalty, email and SMS platforms. 

 

Responsibilities:

• Meet/exceed customer retention goals developed for the loyalty programs and channel revenue goals for email and SMS, while delivering engaging and brand-appropriate communications 
• Lead the development, implementation, and ongoing optimization of the Consumer loyalty program; partner with the Trade marketing team to support the Trade loyalty program, both primarily through the email channel but also including site and phone/sales channels 
• Develop a deep understanding of the features and technical capabilities of the retention platforms, including our ESP and loyalty platforms; be the business lead and SME for these relationships and technologies and partner with Product Management on their implementation and development 
• Identify ways to deliver more relevant, segmented, automated and/or personalized communications with the goal to drive more revenue through these types of communications than general ones, and reduce the number/quantity of batch sends 
• Constantly review competitive offerings in driving loyalty as well as email and SMS communications and capabilities to ensure we are industry leaders 

• Drive innovation, testing and continuous improvement in these channels 
• Deliver and share regular reporting on program KPI’s  
• Lead, coach and develop a small team, providing strategic, creative and operational leadership and team support. Significant cross-functional partnership and relationship building 
• Collaborate with the merchandising, content, and brand teams to align communication themes with the overarching product and content strategy and to ensure communications reflect brand guidelines and tone of voice 
• Partner with the Digital Design team to manage workloads, improve processes and deliver high quality communications in a timely manner 

 

Qualifications:

• 5+ years’ experience managing email and/or retention strategy for ecommerce 
• Direct experience with technology platforms, i.e. ESP, SMS messaging, loyalty with a solid understanding of the technologies and capabilities of these platforms and in the market 
• Analytics and reporting skills; preferably Adobe Analytics and Tableau, with an understanding of the drivers for success in email, SMS, loyalty and retention  
• Experience managing direct reports 

The Opportunity:

Lumens is expanding its foundational go-to-market team for its B2B business that sells to the trade (interior designers, architects, contractors, etc.). We are looking for a dynamic and enthusiastic Enrollment Agent to help us grow our B2B segment. This individual will play a crucial role in increasing the pipeline of new sales opportunities among the Architect and Designer (A&D) community.

The Enrollment Agent will help grow our B2B channel by signing up new trade accounts and energizing the newly-enrolled trade partners to maximize their value. The primary means of engagement will be via outbound phone calls with email and text follow-ups. Lumens is looking for someone who can efficiently develop great relationships with prospects and customers through those channels. 

 

Responsibilities:

• Tasked with speaking to every new lead that comes into our program
• Make 75+ outbound calls a day to build client base
• Verify lead or account is eligible for trade partnership
• Probe inactive or new accounts to determine where they are purchasing, what pricing they are getting, and how we can earn their business
• Respectfully communicates with the department supervisors, other enrollment agents, and Trade Account Managers
• Work with Account Managers, introducing qualified and interested clients for the Trade Account Manager to engage with
• Handles customers with care, empathy, and sincerity regarding their issues
• Performs other duties as assigned by management
• Successfully manage and overcome prospect objections
• Understanding a lead’s needs and effectively communicating how Lumens’ brands can meet them
• Defining the pre-sales process and consistently using NetSuite / other technology systems to document prospect interaction ensuring efficient lead management
• Ensure 100% satisfaction with all customers

Key Performance Metrics:

• Meet and exceed leads worked, enrollment & activation targets
• Drive retention / recurring revenue

Qualifications:

• Previous experience with the design, home furnishing or lighting industries is preferred
• Four-year degree or relevant work experience
• Excellent verbal and written communication skills with attention to detail
• Previous sales and/or Business Development experience required, particularly in outbound / sales development
• Consistent measurable over-achievement in past experiences
• High-energy, passionate, friendly, and a positive attitude
• Technically-savvy: Familiarity with NetSuite, SalesLoft, and other tech systems is preferred
• Entrepreneurially driven and capable of advising best practices
• Ability to forge strong business relationships over the phone
• Competitive and rigorously focused on results
• Understands e-commerce and retail
• Resourceful and self-driven with strong work ethic
• Strong analytical skills – able to organize data to identify opportunities
• Strong negotiation skills
• Excellent verbal and written communication skills
• Sales and service mindset
• Loves design, real estate, or consumer products

 

Location: Sacramento, CA

Compensation: $17-19/hr

Benefits: access to health & other benefits + 401K + 3 weeks annual paid time off